San Diego, CA, April 28, 2017: Amplified Ale Works is pleased to announce their newest beer collaboration is with rock legends Motörhead. Born to Lose IPA is a boldly aggressive West Coast-style IPA, befitting of the band’s loud, aggressive style. The 6.5% IPA is brewed with Cascade, Simcoe, & Citra hops that provide an earthy, resinous aroma with notes of fresh citrus. In an ode to Motörhead’s British roots, the beer was also brewed with Maris Otter, a premium British malt that brings a sweet balance to the beer’s bold bitterness.
The limited edition beer will be sold directly from Amplified’s two San Diego locations and will also be available for purchase via the website TheBeerConnect.com for refrigerated shipping throughout California. The can features an original design of band members in a dystopian “Born to Lose” future from LA-based artist Jack Gregory. The follow up beer in the series, Live to Win IPA, will be released later this year.
About Amplified Ale Works:
Amplified Kitchen & Beer Garden opened in the Pacific beach neighborhood of San Diego in 2012 with the goal of creating a community-centric gathering place for people to eat, drink, listen to music, and enjoy ocean views while sharing outdoor picnic tables. Nearly 5 years later, the concept stays true to this ethos while also evolving its’ focus to include an expanding brewing operation that now primarily takes place at a facility and tasting room in the Miramar area of San Diego. The brewery expansion has allowed Amplified to create more of their sought after beer, like their World Beer Cup Gold medal-winning Whammy Bar Wheat and their new IPA collaboration with Motörhead.
About Global Merchandising Services:
Global Merchandising Services are music artist, celebrity and brand merchandise experts. Headquartered in London and Los Angeles, Global is a licensing powerhouse with best in class design, product development, and manufacturing and direct-to-consumer sales. Global executes and delivers business through all channels of retail distribution, live events, web stores, pop-up stores, brand origination and development, sponsorship, endorsements and third-party licensing. As the exclusive partner for its extensive roster of musical artists and brands, Global develops unique and innovative merchandise programs for its clients. Winner of 5 consecutive Licensing Industry Awards, 2011-2015 for best celebrity license program, re-affirms Global’s expertise and ability to deliver on a worldwide basis for its clients.
About Artist Jack Gregory
Jack C. Gregory is a Los Angeles–based illustrator by way of the Midwest. Educated at the Columbus College of Art and Design and raised on a steady diet of comic books, face-melting rock, and Full House, this artist has made it his mission to create incendiary images that titillate the mind while also pleasing his higher power, Pan the goat god.
Contact: Alex Pierson
Amplified Ale Works
Phone (619) 587-1400