Amplified Ale Works has released its second officially licensed Motörhead IPA, “Live to Win,” in honor of the legendary band and the iconic front man, Lemmy Kilmister. It is the follow up beer to “Born to Lose” IPA the first Motörhead collaboration beer released earlier this year by Amplified Ale Works in San Diego, California. This is the only officially licensed beer by Motörhead produced in the U.S.
“We’ve been doing small-batch releases this year with Motörhead as we work to expand our production capacity and wider distribution of these popular beers,” said Alex Pierson, owner and co-founder of Amplified Ale Works. “The goal is to release beers that are as iconic as Motörhead.”
Through-and-through “Live To Win” is a salute to Lemmy Kilmister. Much like the man himself, this beer has its own unique style and is atypical of a classic IPA. “Live to Win” has a hazy unfiltered look, unlike your typically clear IPAs. Dry-hopped with Citra and Bru-1 hops for restrained bitterness that allows tropical flavors to shine through, “Live To Win” complements the warmer climate of Los Angeles, where Kilmister preferred to live. In honor of the country that gave birth to Motörhead, “Live to Win” was brewed with a premium British malt along with additions of wheat and oats to give it a rich, smooth mouthfeel.
“Live to Win’s” can artwork was illustrated by Jack C. Gregory and was inspired by Kilmister’s favorite hangout, The Rainbow Bar & Grill on LA’s famous Sunset Strip.
The counter to “Born to Lose’s” dystopian future illustration, “Live to Win’s” can art features key people who were a positive force in Kilmister’s life including his Motörhead bandmates Mikkey Dee and Phil Campbell, the late Ronnie James Dio, Dio’s wife Wendy, manager Todd Singerman, and the generational owner-operators of the Rainbow Bar & Grill, the Maglieri family. If heaven exists, it’s Lemmy sitting at The Rainbow surrounded by friends and holding a drink in his hand, because he truly lived to win.
Live to Win IPA’s limited release will be available at Amplified Ale Works in San Diego, Rainbow Bar & Grill in LA, and online at www.thebeerconnect.com and www.BineandVine.com (shipping availability varies by State).
About Amplified Ale Works:
Amplified Kitchen & Beer Garden opened in the Pacific beach neighborhood of San Diego in 2012 with the goal of creating a community-centric gathering place for people to eat, drink, listen to music, and enjoy ocean views while sharing outdoor picnic tables. Nearly 5 years later, the concept stays true to this ethos while also evolving its’ focus to include an expanding brewing operation that now primarily takes place at a facility and tasting room in the Miramar area of San Diego. The brewery expansion has allowed Amplified to create more of their sought after beer, like their World Beer Cup Gold medal-winning Whammy Bar Wheat and their new IPA collaboration with Motörhead.
About Artist Jack Gregory
Jack C. Gregory is a Los Angeles–based illustrator by way of the Midwest. Educated at the Columbus College of Art and Design and raised on a steady diet of comic books, face-melting rock, and Full House, this artist has made it his mission to create incendiary images that titillate the mind while also pleasing his higher power, Pan the goat god.
Contact: Alex Pierson
Amplified Ale Works